All the things that capture your eye- and you imagination- in the world around you have one thing in common: they’re all brands. In the Age of Persuasion season finale, Terry O’Reilly examines six remarkable brands- and not just ‘brands’ in the consumer sense. Among them: a media icon, an athlete, a rock & roll band, a toy, a city, and a 500-kilogram land mammal. He’ll explain the brand strength behind each, and explore what makes them remarkable. By studying them, Terry explains how this can deepen our understanding of how, and why, people prioritize some things over others.
Posted on June 21, 2008 by ageofpersuasion