Selling War

A century ago, when a nation called, men came running. Today, men and women need a reason why they should wage war. This week, Terry examines the complex, changing, relationship between persuasion and war. He’ll look at ways advertisers mobilized to help Canada in two World Wars, how the impromptu “Christmas truce” of 1914 endangered the ‘idea’ of World War I, and he’ll examine and the fascinating variety of advertising approaches nations use to recruit soldiers today.


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