In Defence of Advertising

Broadcast date: Saturday April 26, 2008

After thirty years of hearing “I hate advertising”, Terry’s springing to the defense of his industry. Will he argue that all advertising is great? No. But he will make a case that maybe, just maybe, it doesn’t suck as much as some people like to think.

This week, Terry O’Reilly tugs on Superman’s cape, he spits in the wind; more recently he was seen inquiring as to the whereabouts of the Lone Ranger. In this surly frame of mind, Terry makes the case of the defence of advertising in modern culture. By the magic of radio, he’ll show you what the world would be like… if advertising had never been born. Then he’ll take you on a tour, and show you why an ad-free world might not be the cultural paradise some might imagine.

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