The Strategy of Persuasion

How did General Isaac Brock and the great chief Tecumseh capture Fort Detroit in 1812- though outnumbered nearly two-to-one? The same way today’s brands nestle themselves in your brain: strategy. This week, Terry O’Reilly examines one of the most vital- and least understood- facets of the world’s $600 billion marketing industry.

He’ll explain the strategy that changed the fortunes of the Paris Metro, how the strategy of changing one word ignited one of the continent’s fastest-growing industries; and he’ll explain why “second place” in your mind can be the best place for some brands to reside.


One Response

  1. Fantastic! Thanks for making this most excellent program easily available!

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