Guerrillas in Our Midst

Broadcast Date: February 9, 2008 (Originally aired 29 March, 2007)

Not long ago, the city of Boston was paralysed by a guerrilla marketing stunt: the placement of electronic signs with countdown clocks. Even more surprising was that the stunt was staged by a multi-billion dollar media empire. This week Terry O’Reilly examines why today’s biggest marketers are adopting street-level guerrilla marketing tactics. And he’ll introduce you to early guerrilla marketing pioneers; among them: Thomas Edison and Harry Houdini.


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