Episode 4 Branding the News

News is big business. This week, Terry O’Reilly traces the origins of today’s news packaging.

Here’s a headline you’ll never, ever see in your daily paper: “Nothing Happened”. Terry O’Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it’s presented.

He explores the cult of personality that drives TV newscasts, and traces the history of newsgathering to a handful of distance runners in ancient Greece.

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