Leaving Your Mark

Broadcast Date February 23, 2008 (Originally aired February 15, 2007)

The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They’ve all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today’s brand innovators are “translating” them into sound and even attitude.

Advertisements

Episode 5 Everything I Need to Know About Life I Learned from Agency Pitches

It’s among the greatest, most inspired, most creative, most spectacular work done in marketing… yet few ever see it. Every year, Ad agencies pull out all the stops to ‘pitch’ their services to prospective clients. This week, Terry O’Reilly takes you inside the boardrooms to share some of the Ad industry’s best, most remarkable, and most disastrous ‘pitch’ stories, and gleans from them a surprisingly handy set of life-lessons.

Guerrillas in Our Midst

Broadcast Date: February 9, 2008 (Originally aired 29 March, 2007)

Not long ago, the city of Boston was paralysed by a guerrilla marketing stunt: the placement of electronic signs with countdown clocks. Even more surprising was that the stunt was staged by a multi-billion dollar media empire. This week Terry O’Reilly examines why today’s biggest marketers are adopting street-level guerrilla marketing tactics. And he’ll introduce you to early guerrilla marketing pioneers; among them: Thomas Edison and Harry Houdini.

Episode 4 Branding the News

News is big business. This week, Terry O’Reilly traces the origins of today’s news packaging.

Here’s a headline you’ll never, ever see in your daily paper: “Nothing Happened”. Terry O’Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it’s presented.

He explores the cult of personality that drives TV newscasts, and traces the history of newsgathering to a handful of distance runners in ancient Greece.