Episode 3 Old Media, New Media, Borrowed Media, Blue Media

Terry O’Reilly tracks a seismic shift in the marketing world: the fall of Television as the “flagship” ad medium, and the rise of a radical new trend: marketing through ideas.
Instead of using advertising to reach teenage males, Burger King created its own series of Xbox 360 games, featuring its “King” character. After two million sales [...]

Episode 2 The Sport of Persuasion

Believe it or not, there was once a time when sports and marketing slept in separate beds. Enter C.C. “Cash & Carry” Pyle, the first modern sports agent.
This week, Terry O’Reilly explains how Pyle changed sports forever, and why marketers so eagerly assume the expense, and the risk, of putting their product in the hands [...]

Episode 1 There’s Never a Marques of Queensbury Around When You Need One.

In our season premiere, Terry explores the long history of “attack ads” and political dirty tricks, and shows how changing media have changed the nature of election campaigns, from a discussion of issues to an assessment of personalities.
Major campaign ads are assembled by hand-picked “dream teams” comprised of many of the greatest creative minds in [...]